The premium streaming service reports 60 percent jump in engagement and reveals 78 Percent of Viewing on Hulu takes place in the living room.
Reinforcing Hulu’s position as one of the world’s top 10 direct-to-consumer entertainment brands, the company announced that it has surpassed 20 million U.S. subscribers and has grown total engagement on Hulu by more than 60%. In addition, Hulu revealed that 78% of viewing on the service takes place in the living room, on connected TVs.
“Hulu is the complete TV experience for consumers, offering both live and on-demand programming and more consumer choice than ever before,” said Freer. “We are the only place that delivers award-winning content, ad loads less than half that of traditional television, with ads that are always viewable and always in a brand-safe environment — and we are leading the TV and advertising industries into the future.”
Announcements at this year’s presentation include:
New Series Four Weddings and a Funeral and Ramy Join Catch-22, The First, Castle Rock and Little Fires Everywhere as Hulu Originals
- The company expands originals slate with series orders for Four Weddings and a Funeral from Mindy Kaling and new comedy series from Ramy Youssef, Jerrod Carmichael and A24.
- Hulu and Blumhouse Television have unveiled the year-round horror event series: Into the Dark
- Emmy and Golden Globe Award-Winning Series, The Handmaid’s Tale, renewed for Season Three
- #1 New Broadcast Drama, The Good Doctor, to Stream Exclusively on Hulu in New Deal with Sony Pictures Television
Hulu today announced its first-ever multi-year deal with DreamWorks Animation, making Hulu the exclusive streaming home to future slates of DreamWorks Animation feature films, as well as iconic DreamWorks library films. In addition, Hulu will work with DreamWorks Animation Television to develop original kids & family series for exclusive streaming based on the company’s popular franchises and upcoming feature films. This marks the first time Hulu has partnered with a major studio in a multi-series commitment to debut original kids & family content.
Through the deal, Hulu will become the exclusive U.S. streaming home to future theatrical releases from the studio beginning in 2019, including upcoming franchise films How to Train Your Dragon: The Hidden World, The Boss Baby 2 and Trolls 2, in the pay one window. It will also expand Hulu’s film offering in the coming years with a catalog of popular library films from the studio including Shrek, Shrek 2 and Shark Tale, the first time DreamWorks Animation titles will become available to stream on Hulu.
As part of Hulu’s commitment to expanding its library with family programming, the deal also makes Hulu the home to a slate of new, original series inspired by characters from DreamWorks’ hit franchises and upcoming feature films. DreamWorks Animation Television will develop and produce the series, which will debut on Hulu beginning in 2020.
Fascinated with gaming since the old cassette based computers. Custom-building and repairing computers for 20 years and have been creating websites for 5 years. I’ve been a geek way before it became fashionable. Video game collector and gamer. Mainly a PC gamer though do enjoy console exclusives. Created Zorf Gaming to share my passion for gaming. I’m the web-designer/developer, content creator, editor, video creator. In essence this is my passion and I like nothing more than to share it with you. Currently writing my first book ‘A Father’s Daughter’.